How does Google Work? It only takes half a second for Google to return a search based on keywords you type in, but there’s a whole lot more happening behind the scenes to give you the results you need. Google on Monday launched a video that explains the science behind how the massive search engine actually works. [...]
Email Marketing Systems: Why Segmentation, Analytics, and Integration are Essential An email marketing system that offers list segmentation, good analytics, and cross channel marketing integration, is essential for almost every business today. It really doesn’t matter if you’re offering your own product online, if you’re an offline merchant with an online presence, or if you’re selling your [...]
How to Double your Web Traffic In a Week This week we have launched our first Optimised Display Advertising Campaign for one our Clients – Safcol Australia. A household brand that sells “Sustainably Fished” tuna. The brief was around reaching the consumer with the Safcol Story , encouraging them to enter a competition and sign up to the Hook Up With Us email marketing program. [...]
Trends and Benchmarks in Email Click Thru Rates by Message Type Jeanne Jennings | Contact Jeanne | In my last column, I wrote about open rate data by message type. Today, we’re going to pull the email click thru data by message type and look at that. The data comes from the Email Trends and Benchmarks report presented [...]
Inform Digital provide Digital Marketing and Marketing Automation to wide variety of businesses. These vary from retail brands such as Safcol and Blooms Healthcare through to large Telco’s such as Optus and AT&T.
Google bringing new smarts to search with Google Knowledge Graph By Rafe Needleman | May 17, 2012 Google’s Knowledge Graph will display summaries of topics when your query is related to one of the 500 million items in Google’s new database. (Credit: Google) Google has long sought to index the world’s information — and it’s now taking things [...]
13 deeply unfortunate online display advertising placements A couple of years ago my colleague Jake Hird compiled a bunch of horrible online ad placements, which amused and appalled us in equal measure. Since then we’ve spotted a few more. Some of them are the stuff of nightmares. I’m a big believer in targeting ads, and I [...]
Pinterest for business: In this article, you’ll learn… What type of content marketers should pin, and how How to integrate email campaigns with Pinterest Pinterest, the popular image-driven social network, is one of the hottest topics du jour. In the past year, traffic to the virtual pinboard site has shot up more than 9,000% (source: [...]
Imagine doing business with Iron Man*, Captain America, Thor, or the Hulk. What business lessons would they share?
Amazon, eBay Add Pinterest Buttons ClickZ, April 12, 2012 Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have addedPinterest buttons to product pages. While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their [...]
B2B Companies Ramping Up Data-Driven Marketing Published on April 18, 2012 B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot. However, B2B companies continue to face challenges related to capturing and [...]
7 Ways to Make Your Brand More Pinteresting Krista Neher | April 18, 2012 Pinterest has recently emerged as a top social media site, and last month it was officially the third biggest online web property. It seems that Pinterest emerged from nowhere, and it is now the quickest growing independent web property ever. For those who [...]
Email Marketing Content Still Most Likely to Influence Buying Decisions Published on April 9, 2012 Email Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage [...]
The 7 Biggest Facebook Marketing Mistakes Posted by Brian Carter on May 17th, 2011 1:10 PM After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this [...]
5 reasons why the display advertising will outlive us all Jim Nichols The smug little banner Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do banners let our harsh words affect [...]
Marketing Automation provided by Inform Digital that optimizes marketing campaigns and can help companies: Maximise the value of existing leads and generate new ones. Trigger responses based on actions taken after emails are delivered or forms are filled in
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Google Knowledge Graph – Adding Context To Search or Stealing Traffic?
Google bringing new smarts to search with Google Knowledge Graph By Rafe Needleman | May 17, 2012 Google’s Knowledge Graph will display summaries of topics when your query is related to one of the 500 million items in Google’s new database. (Credit: Google) Google has long sought to index the world’s information — and it’s now taking things [...]
How Does Google Work? This Video Explains (Nearly) Everything.
How does Google Work? It only takes half a second for Google to return a search based on keywords you type in, but there’s a whole lot more happening behind the scenes to give you the results you need. Google on Monday launched a video that explains the science behind how the massive search engine actually works. [...]
Google Panda Update – How Does Panda Affect Your SEO efforts?
Google Confirms Google Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More Feb 27, 2012 at 3:38pm ET by Matt McGee Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). It would [...]
Website Conversion – and how to improve it | Inform Digital Marketing
Why your search strategy isn’t converting iMedia UK Posted on January 31, 2012John Ryder Let’s imagine for a second that you are a brand with a good search engine position. You’ve managed to climb towards the top of the Google tree, and chances are you’ve invested time and money getting there. But, the result of all [...]
Facebook Marketing Mistakes – and great tips on how to fix them.
The 7 Biggest Facebook Marketing Mistakes Posted by Brian Carter on May 17th, 2011 1:10 PM After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this [...]
Facebook Timeline for the 99 percent
Facebook Timeline for the 99 percent Scott Meldrum Contact Last week Facebook announced sweeping changes to the way brands interact with customers through their pages. Since then, a slew of articles and blog posts have been published that break down the changes into digestible bits. Some have even provided recommendations on how brands can maximize [...]
The 10 digital commerce trends changing the retail sector
Digital marketing in retail Nina Hendy Endless technological advances are having a significant impact on Australian retailers. But this year could prove to be a tipping point for some. Here are the 10 key trends changing the market. 1. Retailers will stop pointing the finger For years now, even large department stores have publicly [...]
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