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Google Knowledge Graph – Adding Context To Search or Stealing Traffic?

| May 17, 2012 | 0 Comments
Google Knowledge Graph – Adding Context To Search or Stealing Traffic?

Google bringing new smarts to search with Google Knowledge Graph By Rafe Needleman   |   May 17, 2012 Google’s Knowledge Graph will display summaries of topics when your query is related to one of the 500 million items in Google’s new database. (Credit: Google) Google has long sought to index the world’s information — and it’s now taking things [...]

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Display Advertising – Some fun and not so funny examples

| May 16, 2012 | 0 Comments
Display Advertising – Some fun and not so funny examples

13 deeply unfortunate online display advertising placements A couple of years ago my colleague Jake Hird compiled a bunch of horrible online ad placements, which amused and appalled us in equal measure. Since then we’ve spotted a few more. Some of them are the stuff of nightmares. I’m a big believer in targeting ads, and I [...]

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Pinterest For Business: A Marketer’s Guide to Successful Pinning

| May 14, 2012 | 0 Comments
Pinterest For Business: A Marketer’s Guide to Successful Pinning

Pinterest for business: In this article, you’ll learn… What type of content marketers should pin, and how How to integrate email campaigns with Pinterest Pinterest, the popular image-driven social network, is one of the hottest topics du jour. In the past year, traffic to the virtual pinboard site has shot up more than 9,000% (source: [...]

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Powerful Business Lessons From Four Classic Marvel Superheroes

| May 8, 2012 | 0 Comments
Powerful Business Lessons From Four Classic Marvel Superheroes

Imagine doing business with Iron Man*, Captain America, Thor, or the Hulk. What business lessons would they share?

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Amazon, eBay Add Pinterest Buttons

| April 28, 2012 | 0 Comments
Amazon, eBay Add Pinterest Buttons

  Amazon, eBay Add Pinterest Buttons ClickZ, April 12, 2012   Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have addedPinterest buttons to product pages. While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their [...]

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How Important is Data-Driven Marketing in Your business or Organisation?

| April 25, 2012 | 0 Comments
How Important is Data-Driven Marketing in Your business or Organisation?

B2B Companies Ramping Up Data-Driven Marketing Published on April 18, 2012 B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot. However, B2B companies continue to face challenges related to capturing and [...]

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7 Pinterest Tips For Business

| April 19, 2012 | 0 Comments
7 Pinterest Tips For Business

7 Ways to Make Your Brand More Pinteresting Krista Neher  |  April 18, 2012 Pinterest has recently emerged as a top social media site, and last month it was officially the third biggest online web property. It seems that Pinterest emerged from nowhere, and it is now the quickest growing independent web property ever. For those who [...]

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Email Marketing – The Number 1 Influence in Online Buying Decisions

| April 18, 2012 | 0 Comments
Email Marketing – The Number 1 Influence in Online Buying Decisions

Email Marketing Content Still Most Likely to Influence Buying Decisions Published on April 9, 2012 Email Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage [...]

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Facebook Marketing Mistakes – and great tips on how to fix them.

| April 8, 2012 | 0 Comments
Facebook Marketing Mistakes – and great tips on how to fix them.

The 7 Biggest Facebook Marketing Mistakes Posted by Brian Carter on May 17th, 2011 1:10 PM After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this [...]

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Why Display Advertising Just Works

| April 4, 2012 | 0 Comments
Why Display Advertising Just Works

5 reasons why the display advertising will outlive us all Jim Nichols The smug little banner Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do banners let our harsh words affect [...]

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